Client · [Brand name]
Deliverables · [Campaign, lookbook, launch posts]
Usage · Full commercial
Location · [Studio or street], Montreal
Year · [Year]
THE WORK
[Campaign name]
[One line about the moment on set that made this series.]
[Caption]
[Caption]
[Caption]
[Caption]
THE PROJECT
The brief
[What the brand needed. The collection, the audience, where the images would live.]
The approach
[How the light, casting and location were chosen to serve the fabric and the mood.]
Delivered
[Number] campaign images · [Number] lookbook looks · [Number] launch crops for social
ON SET · HOW IT WAS LIT
For art directors and producers who want to know how the look was built, and how it would scale to their own shoot.
Key light · [Modifier, position]
Fill and shape · [Negative fill, flags, practicals]
Capture · Tethered, colour calibrated
Crew size · [Number] people
CREDITS
Client · [@Brand]
Art direction · [@ArtDirector]
Styling · [@Stylist]
Hair and makeup · [@MUA]
Model · [@Model]
Assistant · [@Assistant]
Photography and retouching · Philippe Manh
Production · Maison Toki